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WIC/Seniors Incentive Program

Beam Project Type:     Project in Develop Phase

Looking to create a incentive program for WIC and Seniors' Nutritional Assistance Program (NAPS) recipients. It would encourage recipients to purchase locally grown, nutritious fruits and vegetables at the Farmers Market.

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Collaboration

Lead Organization: Rochester Downtown Farmers Market

Confirmed Collaborators: QUEST ; Rochester Downtown Farmers Market Association

Potential Collaborators:

Detailed Description

Specific: promote healthy choices by developing a program to encourage WIC recipients and Seniors to have a more nutritious diet.

Meaningful: support the health of the most "at risk" members of our community by giving them a financial incentive to purchase locally grown, nutritious fruits and vegetables at the Farmers Market.

Action-Oriented: promotion of the program to the Rochester business community and secure funding to support the program for 3-5 years.

Time Bound: would like to enact the program benefits beginning May 1, 2015.

Impacts

PlanScape

Level 1: Food

Level 2:

DMC: Livable City

Community Health: Obesity ; Financial Stress/Homelessness ; Diabetes

Status Reports Related PlanScape Status on: Food

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Last modified by support on 2016/11/07
Created by rochfarmmkt on 2014/09/15

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Definitions
The following defines the various project phases:
  1. Available - a product, program or service is in production
  2. Develop - program or application is being developed
  3. Plan - idea is solid, stakeholders are identified, and there is strong commitment to go forward from all parties.
  4. Concept Phase - idea scoped out with enough details to give an early sizing and/or to build a proof of concept
    demonstration
  5. Pre-concept Phase - an early idea or a requirement.
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